TORONTO, February 13, 2025 – Hot on the heels of BrokerLink’s milestone acquisition in British Columbia, the company is pleased to welcome two new Alberta brokerages, Armour Insurance Group Ltd. (Armour Insurance) and Northgate Insurance Centre (Northgate Insurance), effective February 1.
These additions will expand our presence in several communities, while supporting our commitment to serving customers the way they choose – in-person, by phone and through enhanced online service capabilities, which will be even stronger thanks to its newest team members.
New growth in Edmonton, Lethbridge, Lloydminster and Oakville
Headquartered in Edmonton, Armour Insurance stands as one of Canada’s strongest online brokerages, integrating advanced technology and expertise to better meet the evolving needs of customers. For nearly three decades, Armour Insurance has prided itself on providing coverage for home, vehicles, business, travel, pet insurance and more. The brokerage and its team members serve a wide range of customers throughout Alberta and Southern Ontario.
“At Armour Insurance, our mission has always been to provide insurance with H.E.A.R.T. (humble, effective, adaptable, respectful and transparent),” says Robert Marusin, president, Armour Insurance. “Joining BrokerLink enables us to continue excelling in the areas we’re known for, while gaining additional resources to enhance our service and reach.”
Armour Insurance will continue to operate business as usual, delivering the same personalized service and expert guidance customers expect.
Strengthening our Calgary presence
Northgate Insurance was established in 1988 and has distinguished itself in the Calgary community by offering personalized, local service consistently through the years, and connecting with customers to understand their unique needs. Specializing in personal insurance, the team customizes solutions for auto, home, condo, seasonal residence, home business and tenant insurance.
Northgate Insurance is deeply committed to the community, proudly supporting local charities and actively participating in fundraising events. Team members will continue serving customers as part of the BrokerLink team.
"Both organizations are aligned with BrokerLink’s purpose and values, and focus on helping people, delivering exceptional customer experiences and demonstrating integrity," says Michael Stack, vice-president, acquisitions, BrokerLink. "We’re excited to work with our new team members and welcome the additional skills and talent to our group, which will help serve our customers more efficiently!”
About BrokerLink
Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With more than 200 branches and 4,000 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages.
Brokerlink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2024 Best Employer in Canada. For more information, visit: BrokerLink.ca or follow on Facebook, Instagram, Twitter and LinkedIn.
For media inquiries please contact:
Susan Halasz
Manager, Marketing & Communications
BrokerLink
416-895-5687
[email protected]
For broker inquiries please contact:
Michael Stack
Vice President, Acquisitions
BrokerLink
902-664-8684
[email protected]
